Spotify, a global audio streaming platform, has announced South African artiste, Khanyisa, as its EQUAL Africa ambassador for the month of July.
Phiona Okumu, Spotify’s head of music for Sub-Saharan Africa, disclosed this in a statement on Wednesday in Lagos.
According to Okumu, EQUAL Africa seeks to spotlight and amplify the voices of African female artistes breaking down barriers and making waves in music.
She explained that the platform amplifies the artistes’ music by exposing their catalogue to global listenership.
“Khanyisa’s musical versatility, empowering message, and her sheer talent truly embody the essence of the Spotify EQUAL programme.
“We are excited to amplify her voice and celebrate her as an exceptional artiste.
“She joins fellow South Africans Tyla, Sio and Elaine who have previously headlined the programme.
“Growing up in a deeply musical family, Khanyisa’s childhood was filled with joyous singing sessions, where the family would gather to share their love for music.
“This laid the foundation for Khanyisa’s journey as an artiste, inspiring her to build a career that uplifts, inspires, and motivates,” she said.
Responding, Khanyisa said facing the challenges of being a woman in a male-dominated industry demanded years of determination.
“From fear to intimidation, I have become courageous stepping out of my comfort zone. His strength drives me, turning barriers into opportunities.
“I am a living proof of His grace, flourishing as I carve a new trail for women.” Khanyisa’s musical journey took a significant turn when she became one of the top five finalists in the Vodacom NXT LVL music competition in 2017. Following this breakthrough, she collaborated with renowned artists such as Kabza De Small, DJ Maphorisa, Malumz On Decks, Mr Jazziq, Lady Ou, Marcus MC, Tsiki XII, and Focalistic, releasing hit after hit that resonated with audiences around the world. Her latest EP, ‘Half Way’, released after the success of ‘Journeys’ and ‘Soft’ showcases Khanyisa’s exceptional talent and growth as an artiste.